YouTube sponsorship rate calculator
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What is a YouTube sponsored video rate?
A YouTube sponsorship rate is the fee a creator charges a brand for a sponsored segment inside an existing video (an integration) or an entire sponsored video (a dedicated video). YouTube pricing is driven primarily by average views and watch time, then adjusted for video length, integration length, niche and usage rights.
YouTube sponsorship rates by follower count
| Audience size | Typical rate (July 2026) |
|---|---|
| 1K – 10K subscribers (nano) | $50 – $250 per integration |
| 10K – 50K subscribers (micro) | $250 – $1,000 per integration |
| 50K – 200K subscribers (mid-tier) | $1,000 – $4,000 per integration |
| 200K – 1M subscribers (macro) | $4,000 – $15,000 per integration |
| 1M+ subscribers (mega) | $15,000+ per integration |
Typical ranges for a 30 – 60 second integration, assuming average views roughly track subscriber count. Dedicated videos usually run 1.5 – 3× the integration rate; long-term usage rights add more.
How the YouTube rate calculator works
Enter your real numbers
Followers, average views and engagement rate, the metrics brands actually price against.
Set the deliverable & terms
Choose the format, usage rights and whether the brand wants category exclusivity.
Get a defensible range
A suggested price plus a low-to-high range and a breakdown you can quote in a pitch.
Common questions
How much should I charge for a YouTube integration?
YouTube rates are driven by average views. A dedicated video usually commands more than a 30 to 60 second integration. A common range is $20 to $50 per 1,000 views for integrations, higher for dedicated videos, then adjusted for engagement and usage rights.
What's the difference between an integration and a dedicated video?
An integration is a sponsored segment inside a normal video; a dedicated video is entirely about the brand. Dedicated videos take more production and carry more risk to your channel, so they're priced higher.
Is this YouTube rate calculator free to use?
Yes. It's free and requires no sign-up. Create a free kitpager page if you want the rate saved to a professional page you can send to brands.
