Pitch writer
The brand pitch generator built for reply rates
Most creator pitches get ignored because they're all about the creator. This writes the version brands reply to: it leads with what you noticed about their marketing, proposes a real content idea, and gives you two angles to choose from plus the follow-ups.
What is a UGC brand pitch?
A UGC brand pitch is a short outreach message, usually an email or DM, in which a creator proposes making content for a brand in exchange for payment. An effective pitch is not a request for work: it identifies a specific gap in the brand's marketing, proposes a concrete content idea to fill it, offers brief proof the creator can deliver, and invites a conversation about rates. Pitches that lead with the creator's portfolio are routinely ignored; pitches that lead with an insight about the brand get replies.
The pitch that gets ignored vs the pitch that gets replies
"Hi, I'm a UGC creator. I specialise in lifestyle content. Here's my portfolio. I'd love to collaborate with your brand."
It's entirely about the creator and asks the brand for something. Brand managers receive dozens of these a week and delete them.
"I noticed your competitors are running creator-led content across paid social while your creative is still studio-shot. There's a real opportunity to test a different approach, and I already have a concept in mind."
It brings the brand an insight, proves research, and positions the creator as a strategic asset rather than someone who needs work.
Brand pitch subject lines that get opened
Keep subject lines casual, specific and under 60 characters. Avoid emojis and hype, which read as promotional and get filtered. Every one of these must be earned by something real you found in your research.
- 1Content ideas for [Brand]
- 2I used your [exact product] last week and had to email you
- 3I read your [publication] piece and had to email you
- 4One thing I'd change about your [product] launch
- 5UGC for [Brand]
Pitch writer
Two pitch angles- DM version and follow ups
- Reply tracking
- 3 free pitches monthly
What is included
Two takes on the same opportunity, plus a kit version that adds your verified stats, past brand work and audience numbers instead of placeholders.
Features
- Two angles: Each pitch ships in two voices, one direct and one soft, so you can test which one earns the reply.
- DM version: A short cut of the email sized for Instagram and LinkedIn DMs.
- Follow ups: Two follow-up drafts with a new idea in each, spaced a few days apart.
- Reply tracking: Pitches sent from a kit are tracked, so you know which brand opened and replied.
Benefits
- Leads with the brand, not your portfolio
- Turns an hour of drafting into minutes
- Uses stats you never have to defend
Start writing
Three free pitches every month, no card and no account needed. Create a kit and every pitch after that pulls in your verified numbers, past collaborations and audience instead of placeholders.
- Two pitch angles
- DM version
- Two follow ups
- Reply tracking
$0
Common questions
What should a UGC pitch email actually say?
A pitch that gets replies leads with an observation about the brand, not about you. Open with how you found them and one specific compliment, name the gap you noticed (what competitors are doing that they aren't), give one line of credibility, describe a specific content concept, and close by inviting a conversation about rates. Keep the whole thing under about 10 sentences.
What's the best subject line for a brand pitch?
Casual and specific beats excited and salesy. 'Content ideas for [Brand]' or 'I used your [exact product] last week and had to email you' outperform emoji-filled hype, which often reads as promotional and gets filtered. Keep it under 60 characters and never invent a fact just to make it catchy.
How many times should I follow up on a brand pitch?
Two follow-ups is the sweet spot: one 2 to 3 days after the first email, and one about a week later that adds a new idea. Never send 'just checking in' with nothing new. Most creators who land deals say the reply came from the follow-up, not the first email.
Should I include my rates in the first pitch?
No. Naming a number first anchors the negotiation against you and gives the brand a reason to say no before they've seen your value. Invite the rate conversation instead, with something like 'reply whenever and we can talk rates.'
Is this pitch writer free?
Yes. You get 3 free pitches every month with no account. Creating a free kitpager page unlocks more pitches and makes each one far more specific, because the pitch writer can pull in your verified stats, past brand collaborations and portfolio instead of placeholders.
