TikTok sponsored video rate calculator
Calculate your rate
Your numbers
Change anything and the estimate updates instantly.
What is a TikTok sponsored video rate?
A TikTok sponsored video rate is what a creator charges a brand for a branded TikTok. Because TikTok reach is driven by the For You feed, pricing tracks average views far more than follower count, a common baseline is around $10 per 1,000 average views for a dedicated organic video, adjusted for engagement, usage rights (such as Spark Ads) and exclusivity.
TikTok sponsorship rates by follower count
| Audience size | Typical rate (July 2026) |
|---|---|
| 1K – 10K followers (nano) | $25 – $125 per video |
| 10K – 50K followers (micro) | $125 – $400 per video |
| 50K – 200K followers (mid-tier) | $400 – $1,250 per video |
| 200K – 1M followers (macro) | $1,250 – $3,500 per video |
| 1M+ followers (mega) | $3,500+ per video |
Typical ranges for one dedicated organic TikTok with no ad usage. If your average views outpace your follower tier, price on views instead (≈$10 per 1,000 average views). Spark Ads rights or a buyout adds 30 – 100%.
How the TikTok rate calculator works
Enter your real numbers
Followers, average views and engagement rate, the metrics brands actually price against.
Set the deliverable & terms
Choose the format, usage rights and whether the brand wants category exclusivity.
Get a defensible range
A suggested price plus a low-to-high range and a breakdown you can quote in a pitch.
Common questions
How much should I charge for a sponsored TikTok?
TikTok pricing tracks average views more than follower count. A rough baseline is around $10 per 1,000 average views for a dedicated video, then adjusted for engagement, usage rights and exclusivity. Use the calculator to get your specific range.
Do I charge more if the brand runs my TikTok as an ad?
Yes. Paid amplification (Spark Ads) or a full buyout means the brand gets far more value than an organic post, so rates commonly increase 30 to 100 percent depending on the term and scope.
Is the TikTok rate calculator accurate?
It uses the same model kitpager uses in the app, built from UGC and sponsored content benchmarks. Treat the suggested figure as a well-reasoned starting point for negotiation, not a fixed price.
